Free lesson preview · Lesson 3 of 5 · 10 min
Email & Text Campaigns That Convert
Turn the contacts you already have — past customers and quiet leads — into booked work with a short, well-written message instead of a discount blast.
Your customer list is the cheapest marketing you own — and most owners never message it.
- Warm beats cold. A past buyer is far likelier to buy again than a stranger. - A reason, not just a discount. 'It's been 6 months' or 'winter's coming' beats '10% off' with no context. - One message, one action. Rebook, reply, or click — not five links. - Text for urgent, email for story. Match the channel to the ask.
Name one group you already have contact info for — past buyers, cold quotes, lapsed regulars — and send them one timely message with a real reason to return and a single easy action. Add a gentle follow-up, and let AI write both in your voice.
The rest is free too — it just needs a seat.
- The full lesson, including the parts that do the heavy lifting
- 2 copy-paste prompt templates
- A worked example — real prompt in, real output out
- A do-it-now checklist
- The 3 mistakes everyone makes (and how to dodge them)
- A quick check-your-understanding quiz
- Practice on YOUR business with Alta, the AI coach
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